How to calculate Adsense revenue

Calculate estimated Adsense revenue

Calculate estimated Adsense revenue for publishers who are looking for a campaign to increase revenue from AdSense.


Adsense is created to monetize high demand and valuable written content. And it’s paying per action or impression.

Why calculate estimated Adsense revenue?

Some publishers need to improve their revenue from Adsense then they may decide to start a campaign to increase traffic or to add a new niche that may improve the publisher’s revenue.

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For example:

Every campaign of the previous had a cost to pay for Eg. Publisher will pay for influencers to share his article with +100k followers.

publisher will pay to influencer $100 so, it’s normal that the publisher will think about how much is my estimated revenue from AdSense platform when I pay hundred dollars to receive from 20k – 50k traffic in a day.

publisher will pay to influencer $100 so, it’s normal that the publisher will think about how much is my estimated revenue from AdSense platform when I pay hundred dollars to receive from 10k – 50k traffic in a day.

Calculate estimated income from Adsense

Adsense is using 3 factors to measure profit for a publisher, which is used to calculate your Adsense or Admob revenue.

The three factors to calculate adsense revenue:

Then to calculate the estimated revenue from this campaign is equal = Impression (the count of ads who appear on 1 page) × CTR Click-through rate (average of monthly traffic and it’s different by country and niche) × CPC Cost per click (average or use a tool to get) then divide it by 100.

Estimated adsense revenue = ctr × impression × cpc

How to calculate adsense revenue.

How to get the average AdSense click throw rate (CTR)?

You can find the CTR average in your Adsense dashboard in the performance widget.

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